This is our final ident for our film opening. I used the application MOTION to create it and personally, I think it works really well because of the cyclical movement as well as its minimalistic nature. I didn't want to incorporate too many things into it, but i think the clean and simple look of it has been achieved successfully. I used HELVETICA NEUE simply because I love that particular font and felt it had the crisp feel we wanted.
I think the main inspiration for me in making the ident like this was having loved BBC One's cyclical ident since I was a child.
I love the way they have adapted the malleable idea of a simple circle into all manner of different things, appropriate for different TV programmes and films. From hippos to footballers and even the surface of the moon, it is obvious to the viewer that it is BBC One due to the shape and motion of the ident, with the objects or people orbiting the logo. I also think the logo is really clever due to its simplicity, with the classic layout of BBC letters and the simple lettering of 'one' in a larger font.
I think the main inspiration for me in making the ident like this was having loved BBC One's cyclical ident since I was a child.
